Friday, May 11, 2012

Report: Media ratings up from 2011



There was an excellent piece in the Cincinnati Enquirer today and it could mean good things for the financial future of the Reds. If you're pinched for time and can't read the article in its entirety, here is a simple breakdown of it:

- Arbitron's Personal People Meter estimated that 243,300 listeners tuned in to WLW-AM on Opening Day this year. That's an increase of 117% from the 112,000 average audience for games in 2011.
- The club's Opening Day radio audience was the 9th-largest among MLB teams, trailing only the Yankees, Tigers, Cubs, Mets, Phillies, Red Sox, Indians and Giants. You'll probably notice that all eight of those teams are based in more populated cities.
- WLW-AM pulled in a whopping 36.4% share in men ages 25-54 on Opening Day. Only the Tigers (40.6%) boasted a higher share in that demographic.
- Fox Sports Ohio is reporting a 6% increase in household rating from this time last year.
- The 21.25 household rating that FSO and WKRC-TV pulled in on Opening Day set a new all-time record. The previous high was 17.2 from 2000.
- The article concludes with a bit of a disclaimer in the findings. It notes that virtually all teams experience boosts in viewership on Opening Day, because everyone is still in first place.

Basically, the piece highlights the fact that radio and TV ratings for Reds games this season have increased greatly from last year. So, what's the big deal about that you may ask? The increase in eyeballs and ears on Reds content gives the team more leverage when negotiating future media deals. And that could mean more money to spend on players, which could ultimately lead to more wins on the field. What's not to like about that?

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