Everybody loves a winner.
The Reds are certainly living proof of this as season ticket sales are on pace to reach a level not seen since the team acquired hometown hero Ken Griffey Jr. for the 2000 season.
According to the Cincinnati Business Courier, the Reds are projected to sell more than 13,000 season-ticket equivalents this year. The franchise uses this way of measurement to account for folks who only buy partial-season plans. Simple math reveals that two half-season packages equals one season-ticket equivalent.
The projected total would represent more than a 15 percent increase from last season's sales total of around 11,000. Believe it or not, the team's season-ticket equivalent total in 2010 was as low as 7,600. The 2010 season was the year the Reds earned their first trip to the playoff since 1995 by winning the division title.
The increase in ticket sales is in direct correlation to Cincinnati's recent track record of success. Dusty Baker's squad is coming off their second division crown in three seasons and is in great position to contend for a third one in 2013. In fact, many baseball gurus are picking the Reds as serious contenders to advance to the World Series.
Owner and CEO Bob Castellini is hoping the club can attract 2.5 million fans through the gates for the full season. That figure would mark the attendance record for Great American Ball Park, and would be about 150,000 more than last season's total.
For the record, Cincy ranked 16th out of 30 MLB teams in attendance in 2012.