Friday, October 25, 2013

How much is the Reds franchise worth?


Make no mistake about it, folks. Owning a professional sports franchise is big business.

Just ask the previous owners of the Los Angeles Dodgers, who sold to a new ownership group that included former NBA great Magic Johnson, for a whopping $2.15 billion last year.

The price tag on the Dodgers was monumental in more ways than one. Not only did the sale rock Major League Baseball, and the entire professional sports world for that matter, but it also elevated the projected values of every franchise in MLB, including the Cincinnati Reds, of course.

On Wednesday, Bloomberg News released the results of nine months worth of research about the business, which they spent compiling and crunching the numbers, before ultimately determining what every MLB franchise is worth.

To no surprise, the New York Yankees topped the list at an estimated $3.28 billion worth. The next-closest franchise, the Dodgers, was over $1 billion less at $2.1 billion.

Meanwhile, the Reds took their place at a modest position of No. 21, with an overall value estimated at $680 million.

The figure was calculated based off a number of different financial categories, including ticket sales, concessions, sponsorship, media rights, parking, and media rights.

Apparently, the Reds make a killing in the parking department, as their reported revenue of $6 million ranks No. 11 among all teams, and represents their highest ranking in any category.

To view the report in its entirety, click here.

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